Digital platforms 4 Catalyzing Adoption of improved Seed access, production and Technology. Lack of access to quality and improved seeds by distant smallholder producers is a major constraint in tackling the global challenges of food, nutrition and climate security. Digital technologies can play a facilitating role in enabling adoption and diffusion of improved varieties to smallholder farmers. We designed 4CAST application UI/UX Design to improve Digital Seed Roadmap, Seed catalogue designed and deployed to support actors in the seed value chain.
Website redesign and development project for the international delivery platform. The key challenge was to simplify the design structure, yet make it stand out and appear distinct with updated accent colours. Keeping clean, minimalistic, and at the same time, attention-grabbing UI was our main priority.
Mobile First Approach
Every web service we build accents the priority of mobile devices and design responsiveness. This case is a perfect representation of how web applications can serve as a perfect "market starter". While the company is at the early stage of the launch, they decided to first deliver a web application to make it available for users during the development of native applications. This approach also helps to rapidly test features and new the design system.