#1. Clarify the Problem
“A problem well stated is a problem half solved.” — Charles Kettering
#2. Be Consistent
“A consistent experience is a better experience.” — Mark Eberman
#3. Be Creative
“Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” — Scott Adams
#4. Goal for a WOW Design
“There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser
#5. Love Your User
“Want your users to fall in love with your designs? Fall in love with your users.” — Dana Chisnell
#6. Be Competitive
“Good design is the most important way to differentiate ourselves from our competitors.” — Yun Jong Yong
#7. Spend for Good Design
“If you think good design is expensive, you should look at the cost of bad design.” Dr. Ralf Speth
#8. Don’t Make Personal Opinions
“Like all forms of design, visual design is about problem-solving, not about personal preference or unsupported opinion.” — Bob Baxley
#9. Avoid Fake Experts
“Because every person knows what he likes, every person thinks he is an expert on user interfaces.” — Paul Heckel
#10. Focus on Ease of Use
“Ease of use may be invisible, but its absence sure isn’t.” — IBM
#11. Generate Thousand Ideas
“If I have a thousand ideas and only one turns out to be good I am satisfied.” — Alfred Nobel
#12. Make Understandable Design
“If you find an element of your interface requires instructions, then you need to redesign it.” — Dan Rubin
#13. Eliminate Unnecessary UI
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” — Hans Hofmann
#14. Make Things Simple
“Genius is the ability to reduce the complicated to the simple.” — C.W. Ceram
#15. Take Initiative
“Don’t stare at a blank page for too long, be bold, and make the first incisive stroke. The rest will come naturally.” — James Kingman
#16. Focus on User Experience
“Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” — Steve Jobs
#17. Understand Users Needs
“People ignore design that ignores people ” — Frank Chimero
#18. Bad UX always SUX
“When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX? ” — Billy Gregory
#19. Usability is the last thing
“The next big thing is the one that makes the last big thing usable .” — Blake Ross
#20. UX = Say No to Bad UX
“UX is everywhere we just have to feel and execute it properlym, A good UX is a solution of the user’s problems ” — Prince Pal