#1. Clarify the Problem


“A problem well stated is a problem half solved.” — Charles Kettering


#2. Be Consistent

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“A consistent experience is a better experience.” — Mark Eberman


#3. Be Creative

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“Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” — Scott Adams


#4. Goal for a WOW Design

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“There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser


#5. Love Your User

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“Want your users to fall in love with your designs? Fall in love with your users.” — Dana Chisnell

#6. Be Competitive

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“Good design is the most important way to differentiate ourselves from our competitors.” — Yun Jong Yong

#7. Spend for Good Design

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“If you think good design is expensive, you should look at the cost of bad design.” Dr. Ralf Speth


#8. Don’t Make Personal Opinions

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“Like all forms of design, visual design is about problem-solving, not about personal preference or unsupported opinion.” — Bob Baxley


#9. Avoid Fake Experts

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“Because every person knows what he likes, every person thinks he is an expert on user interfaces.” — Paul Heckel


#10. Focus on Ease of Use

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“Ease of use may be invisible, but its absence sure isn’t.” — IBM


#11. Generate Thousand Ideas

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“If I have a thousand ideas and only one turns out to be good I am satisfied.” — Alfred Nobel


#12. Make Understandable Design

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“If you find an element of your interface requires instructions, then you need to redesign it.” — Dan Rubin


#13. Eliminate Unnecessary UI

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“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” — Hans Hofmann


#14. Make Things Simple

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“Genius is the ability to reduce the complicated to the simple.” — C.W. Ceram


#15. Take Initiative

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“Don’t stare at a blank page for too long, be bold, and make the first incisive stroke. The rest will come naturally.” — James Kingman


#16. Focus on User Experience

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“Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” — Steve Jobs

#17. Understand Users Needs

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“People ignore design that ignores people  ” — Frank Chimero

#18. Bad UX always SUX

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“When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?  ” —  Billy Gregory

#19. Usability is the last thing

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“The next big thing is the one that makes the last big thing usable .” —  Blake Ross

#20. UX = Say No to Bad UX

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“UX is everywhere we just have to feel and execute it properlym, A good UX is a solution of the user’s problems ” —   Prince Pal

#21.  UX vs UI

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UX and UI are inextricable, UI is a form and UX is a feel.” —  Sarita Thakur