Fairmont was born from years of experience, walking in your shoes. Our team started out as in-house VP’s of Marketing and Sales, Product Managers, and Customer Service leaders where we lived the everyday pressures associated with the responsibility of delivering a high functioning commercial engine. Through tough economic conditions, to stellar years of growth, we learned first-hand how stressful AND how rewarding marketing and sales can be.
We were required to revamp and redesign the main website for the Fairmont Concepts. The requirements were simple and clear; the positioning and branding of the brand had to be carried forward for reinforcing the value, and, had to design a clean and minimalistic website that highlighted the USP of the group along while giving utmost attention to the services they offered.
Be Different runs on the principles of disruption, passion, and innovation, hence, these also formed the basis of our design. The colors and patterns have been derived from the logo to reinforce the brand and bring about the coherence in all the branding initiatives across the varied acumen. Our designs are simple and structured that focuses user’s attention on the advantages and the services; this has been done by using ample white spaces, keeping the content at the center of the design and neatly wrapping each section under one another. The lazy scroll has been used with minimal animations to keep the user engaged during their visit.