‘Scalpert’ is a web-based trading application which helps online traders to see the live trading updates as per well as the history of any business.
This project was quite a challenge as it had to be extremely simplified with absolute unambiguity. Our layouts had to be designed to engage first time users and gain credibility thereby. The web app had to be perfectly usable for even the least tech-savvy audience.
We focused on a neat and user-friendly design with dynamic content and an easy navigation system with clear contrasting colors. Intelligentia gave us enough freedom to spread our wings and design this app based on research and inferences from the target audience.